OUR LONGLIQI CHINA
Jiangsu LONGLIQI Bio-Science Co.,
Ltd (Longrich) is located in LONGLIQI Bio-Industrial Park, which covers
an area of more than 2000 MU (about 50 acres), with Shanghai in the
east, north to Changshu, south join to Suzhou. Chengdu Longrich
manufacturing base located in Chengdu Economic Development Zone, with
the annual production capacity of 20000 tons of cosmetics and the output
value of about 500 million yuan, so as to further consolidate the
dominate position of Longrich in the southwest market. The company
mainly engaged in cosmetics, household cleaning products, health care
products, furniture, real estate, logistics and others, totally 8 series
more than 1000 varieties.
Jiangsu LONGLIQI Bio-Science Co., Ltd (Longrich)
is one of the largest and most advanced centers for the research,
development, manufacture and sale of cosmetics and health care products
in China. The company has more than 10 thousand employees, more than 35%
of which are undergraduates, graduate students, doctoral students and
experts. In the past 26 years, the company has developed in a healthy
and steady manner and has become a leader of the national cosmetic
industry.
Longrich official certification and awards:
ISO9001 international quality system
ISO14001 international environmental protection system.
In 2005, honorary title of “Chinese Top Ten Integrity Unit”.
In 2008, named as “the Customers Most Trust Unit and Chinese Quality of top 500”.
In July 2009, officially obtained direct selling license.
In 2009, selected in “Top Ten Profitable Enterprises in Cosmetics Manufacturing Industry”.
In 2009, won the Contribution Award at “the Exhibition for the 60th Anniversary of Establishment of PRC”.
In 2008 and 2009, won the title of “Top Ten Customers Satisfaction brand”.
In 2011, won the laurel of “The Reliant Top Ten independent brand in Chinese Industry by Global Customers”.
In 2011, became “one of the 25 most respectable brands in 25 years”.
In October 2011, won the “HuRun 2011 Most Respected Private Brand Award”.
At present, Longrich has completed the global layout of eight plates for research and development including:
- LONGLIQI (Japan) Beauty & Health Innovation Center,
- LONGLIQI (USA) Health & Cosmetics Research Institute, Tsinghua University
- LONGLIQI Institute of Biotechnology, Jiangnan University (food science and technology national key laboratory)
- LONGLIQI Joint Functional Foods Research Institute
- LONGLIQI (headquarter) R&D Center
- LONGLIQI Post-doctoral Research Station
- LONGLIQI Enterprise Academician Station
- LONGLIQI French R&D Center.
The
establishment of 8 scientific research institution marks that Longrich
has entered a new stage, escalating product structure and content of
science, keeping on absorbing high-end daily cosmetics talent and
contributing more to revitalizing national industry.
For the past 26
years, Longrich always adhere to the concept of revitalizing economy of
Changshu and the standard of scientific development, working hard to
make the company got the great-leap-forward development. Through the
implementation of brand strategy, marketing strategy, talent strategy,
science & technology strategy and management strategy, Longrich has
been developed into a modern research, development, production and
marketing base of cosmetics, health product, health cultivation products
and medical health equipment. In July 2008, Longrich obtained the
direct selling license from Ministry of Commence, and new energy has
been instilled into the enterprise and fast promoted the sound
development of the enterprise.
In the “12th five-year
period”, Longrich will be in accordance with the plan’s main goal,
taking variety of measures to speed up the internationalization process,
making it be a fast developing period. To make sure of it, Longrich’s
comprehensive power will be launched to the international talents. At
present, Longrich has introduced top science & research, marketing,
management, scheme and promotion talents at a global scale for many
aspects, including cosmetics, health care products and medical
equipment. Longrich always adhere to the concept of innovation and
development. Through actively implementing enterprise culture strategy,
increasing technology improvement efforts, speeding up new product
development, accelerating talent and strengthening inner management, the
enterprise continues to grow in the increasingly fierce marketing
competition and firmly hold the lead position of daily chemical
industry. Longrich has registered its trademark in 183 countries and
established 8 R&D institutions in and out of the nation, and many
branches has been set up in many countries and regions, including
Malaysia, South Africa, Cameroon, Russia and Ukraine. Its leading
product is sold to more than 50 countries and regions, including
Occident, Southeast Asia, Middle East and Africa. By the year 2012,
Longrich will have more than 20 branches in different countries and
regions in the world, making Longrich a world well-known brand.
To guarantee
the after effect, Longrich spent 300 million yuan on building word class
new intelligent factory so that quality, level and productivity can be
promoted; Longrich also spent more than 100 million yuan on building the
global marketing center. In order to enrich employees’ life, more than
1000 million yuan was cost to perfect the base facilities（Wudi
restaurant, express hotel, commercial street and Taoist temple）; In
addition, investing 3000 million yuan to build Medical Health and Beauty
Medical Center; 200 million yuan for museum, 100 million yuan for
Health Leisure Clubs; 200 million yuan for YinFa Health Club and 1
billion yuan for building word first class office building which has a
parking apron on its roof top. Longrich also choose to cooperate with
the world first perfume brand--Lampe Berger.
Longrich will
continue to seize the opportunity, to adhere to the marketing strategy
of revitalizing national daily chemical industry, to constantly improve
the technical content and add value of products and to provide customers
with fashion products. Longrich will speed up comprehensively
improvement of Longrich brand; further accelerate the upgrading of
culture brand popularity and reputation.
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Xu Zhiwei, MBA, Senior Economist
The Chairman of Jiangsu Longliqi BioScience Co. Ltd
Longrich has implemented the
Vision "125" in which the priorities are diversification and
globalization. In ensuring rapid growth during this Vision "125"
timeframe, Longrich is devoted to recruit as much global talents as
possible. As of current, Longrich has already recruited many field
experts in their respective industries, may it be cosmetics, healthcare,
devices, electronics, and also top professionals from managers to sales
achievers to researchers. Longrich is standing firm on its principle to
be innovative, to strategize, to speed up product development, to
recruit more talent, to strengthen the management, to enhanced the
company's competitiveness on the global level. It is also within the
company's Vision 125 to dominate the market for daily use products.
Longrich has already applied for trademarks across 183 countries,
established 8 research centers within and out of China, developed branch
offices in Malaysia, South Africa, Cameroon, Russia, Ukraine, Taiwan
and many more to come. The company's products had also penetrated into
the markets of all five continents. Longrich's ultimate goal is to
establish it's name into a global brand.
Longrich has invested a
total of 300 million Yuan into constructing a world class modern
production facility that adopts the latest technology in its operations,
a newly built global headquarters and other amenities such as
restaurants, hotels within the Longrich Industrial Park, Not only that,
Longrich has also invested 300 million Yuan into developing health and
beauty centers, another 200 million Yuan to built the Longrich museum,
100 million Yuan into creating a recreation club and lastly 1 billion
Yuan into building top class research facilities and show houses for all
brands. Such huge investments only reflects one thing, which is the
company's gigantic desire to become a top brand on a global scale.
As part of its
globalization plan, Longrich underwent an industrial transformation,
making many advanced technology upgrades on its production processes
including the construction of a 20,000 square meters of fully automated
cosmetic production workshop that is completed with fully automatic
distribution systems, storage systems and many other advanced systems, a
GMP certified cosmetic production plant and a new biotechnology
research and development hub. Future plans included in its
transformation includes the introduction of several advanced systems
such as the SIRIUS Tube Filling and Seal Machine imported from France
and the GEA systems imported from Germany. Upon completion, the
production capacity of the daily cosmetic series can reach an annual
output of 10 billion Yuan.
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