OUR LONGLIQI CHINA

OUR LONGLIQI CHINA 

Jiangsu LONGLIQI Bio-Science Co., Ltd (Longrich) is located in LONGLIQI Bio-Industrial Park, which covers an area of more than 2000 MU (about 50 acres), with Shanghai in the east, north to Changshu, south join to Suzhou. Chengdu Longrich manufacturing base located in Chengdu Economic Development Zone, with the annual production capacity of 20000 tons of cosmetics and the output value of about 500 million yuan, so as to further consolidate the dominate position of Longrich in the southwest market. The company mainly engaged in cosmetics, household cleaning products, health care products, furniture, real estate, logistics and others, totally 8 series more than 1000 varieties.

Jiangsu LONGLIQI Bio-Science Co., Ltd (Longrich) is one of the largest and most advanced centers for the research, development, manufacture and sale of cosmetics and health care products in China. The company has more than 10 thousand employees, more than 35% of which are undergraduates, graduate students, doctoral students and experts. In the past 26 years, the company has developed in a healthy and steady manner and has become a leader of the national cosmetic industry.

Longrich official certification and awards:

ISO9001 international quality system 
ISO14001 international environmental protection system. 

In 2005, honorary title of “Chinese Top Ten Integrity Unit”. 

In 2008, named as “the Customers Most Trust Unit and Chinese Quality of top 500”. 

In July 2009, officially obtained direct selling license. 

In 2009, selected in “Top Ten Profitable Enterprises in Cosmetics Manufacturing Industry”. 

In 2009, won the Contribution Award at “the Exhibition for the 60^th Anniversary of Establishment of PRC”.

In 2008 and 2009, won the title of “Top Ten Customers Satisfaction brand”. 

In 2011, won the laurel of “The Reliant Top Ten independent brand in Chinese Industry by Global Customers”. 

In 2011, became “one of the 25 most respectable brands in 25 years”. 

In October 2011, won the “HuRun 2011 Most Respected Private Brand Award”.

At present, Longrich has completed the global layout of eight plates for research and development including: 

• LONGLIQI (Japan) Beauty & Health Innovation Center, 
• LONGLIQI (USA) Health & Cosmetics Research Institute, Tsinghua University
• LONGLIQI Institute of Biotechnology, Jiangnan University (food science and technology national key laboratory) 
• LONGLIQI Joint Functional Foods Research Institute
• LONGLIQI (headquarter) R&D Center
• LONGLIQI Post-doctoral Research Station
• LONGLIQI Enterprise Academician Station
• LONGLIQI French R&D Center. 

The establishment of 8 scientific research institution marks that Longrich has entered a new stage, escalating product structure and content of science, keeping on absorbing high-end daily cosmetics talent and contributing more to revitalizing national industry.

For the past 26 years, Longrich always adhere to the concept of revitalizing economy of Changshu and the standard of scientific development, working hard to make the company got the great-leap-forward development. Through the implementation of brand strategy, marketing strategy, talent strategy, science & technology strategy and management strategy, Longrich has been developed into a modern research, development, production and marketing base of cosmetics, health product, health cultivation products and medical health equipment. In July 2008, Longrich obtained the direct selling license from Ministry of Commence, and new energy has been instilled into the enterprise and fast promoted the sound development of the enterprise.

In the “12^th five-year period”, Longrich will be in accordance with the plan’s main goal, taking variety of measures to speed up the internationalization process, making it be a fast developing period. To make sure of it, Longrich’s comprehensive power will be launched to the international talents. At present, Longrich has introduced top science & research, marketing, management, scheme and promotion talents at a global scale for many aspects, including cosmetics, health care products and medical equipment. Longrich always adhere to the concept of innovation and development. Through actively implementing enterprise culture strategy, increasing technology improvement efforts, speeding up new product development, accelerating talent and strengthening inner management, the enterprise continues to grow in the increasingly fierce marketing competition and firmly hold the lead position of daily chemical industry. Longrich has registered its trademark in 183 countries and established 8 R&D institutions in and out of the nation, and many branches has been set up in many countries and regions, including Malaysia, South Africa, Cameroon, Russia and Ukraine. Its leading product is sold to more than 50 countries and regions, including Occident, Southeast Asia, Middle East and Africa. By the year 2012, Longrich will have more than 20 branches in different countries and regions in the world, making Longrich a world well-known brand.

To guarantee the after effect, Longrich spent 300 million yuan on building word class new intelligent factory so that quality, level and productivity can be promoted; Longrich also spent more than 100 million yuan on building the global marketing center. In order to enrich employees’ life, more than 1000 million yuan was cost to perfect the base facilities（Wudi restaurant, express hotel, commercial street and Taoist temple）; In addition, investing 3000 million yuan to build Medical Health and Beauty Medical Center; 200 million yuan for museum, 100 million yuan for Health Leisure Clubs; 200 million yuan for YinFa Health Club and 1 billion yuan for building word first class office building which has a parking apron on its roof top. Longrich also choose to cooperate with the world first perfume brand--Lampe Berger.

Longrich will continue to seize the opportunity, to adhere to the marketing strategy of revitalizing national daily chemical industry, to constantly improve the technical content and add value of products and to provide customers with fashion products. Longrich will speed up comprehensively improvement of Longrich brand; further accelerate the upgrading of culture brand popularity and reputation.
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Xu Zhiwei, MBA, Senior Economist
The Chairman of Jiangsu Longliqi BioScience Co. Ltd

Longrich has implemented the Vision "125" in which the priorities are diversification and globalization. In ensuring rapid growth during this Vision "125" timeframe, Longrich is devoted to recruit as much global talents as possible. As of current, Longrich has already recruited many field experts in their respective industries, may it be cosmetics, healthcare, devices, electronics, and also top professionals from managers to sales achievers to researchers. Longrich is standing firm on its principle to be innovative, to strategize, to speed up product development, to recruit more talent, to strengthen the management, to enhanced the company's competitiveness on the global level. It is also within the company's Vision 125 to dominate the market for daily use products. Longrich has already applied for trademarks across 183 countries, established 8 research centers within and out of China, developed branch offices in Malaysia, South Africa, Cameroon, Russia, Ukraine, Taiwan and many more to come. The company's products had also penetrated into the markets of all five continents. Longrich's ultimate goal is to establish it's name into a global brand.

         Longrich has invested a total of 300 million Yuan into constructing a world class modern production facility that adopts the latest technology in its operations, a newly built global headquarters and other amenities such as restaurants, hotels within the Longrich Industrial Park, Not only that, Longrich has also invested 300 million Yuan into developing health and beauty centers, another 200 million Yuan to built the Longrich museum, 100 million Yuan into creating a recreation club and lastly 1 billion Yuan into building top class research facilities and show houses for all brands. Such huge investments only reflects one thing, which is the company's gigantic desire to become a top brand on a global scale.

         As part of its globalization plan, Longrich underwent an industrial transformation, making many advanced technology upgrades on its production processes including the construction of a 20,000 square meters of fully automated cosmetic production workshop that is completed with fully automatic distribution systems, storage systems and many other advanced systems, a GMP certified cosmetic production plant and a new biotechnology research and development hub. Future plans included in its transformation includes the introduction of several advanced systems such as the SIRIUS Tube Filling and Seal Machine imported from France and the GEA systems imported from Germany. Upon completion, the production capacity of the daily cosmetic series can reach an annual output of 10 billion Yuan.